Crop Swap LA

In 2019, a small neighborhood crop swap in the West Adams neighborhood of Los Angeles, with a social media audience of less than 200, was a humble beginning.  Today, Crop Swap LA™, a project that began with a lot of heart and no visual identity, is not just a local success story but a global phenomenon, garnering media attention from all corners of the world, including The Guardian, BBC, The New York Times, and TIME Magazine.

SMLA Media was there from Day 1 to help CSLA transform from a local gardening club into an urban farming initiative that not only receives support from corporations, but also has government support and can help policymakers address food insecurity, water conservation, and urban agriculture. SMLA Media supported CSLA through extensive strategy, marketing and branding initiatives.

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Project Duration: 4 years

Work Scope: Branding Identity, Marketing + Business Strategy, Social Media, Merchandising, Web Design, Video Editing, Video Production