SMLA MEDIA

Carlos Campos Fashion Film
Shot on Super 8mm, this fashion film opened the Carlos Campos Fashion Show during Mercedes-Benz NYFW.
Challenge: Filmed in one day with no re-shoots, in a cinema-verite style, using Super 8mm with high-contrast lighting situations.
Approach: Stay cool, film everything, and pray to the film laboratory dieties.
Outcome: American Express Latin America was interested in using the film "as is" for the Central America market.
Role: Director, Camera, Editing

Miramos Para Adelante
Mini documentary about the Jockey School of La Plata, Buenos Aires, Argentina.
Challenge: It took a long time to receive permission to film, and then we had limited opportunities to film and shy participants.
Approach: Lots of research on the sport and history. Built trust with the students by being honest and casual.
Outcome: It spread awareness for the school. Ultimately, we hope that the Jockey School will be able to use it for much-needed fundraising.
Role: Story, Direction, Camera, Editing

China Clean
Artistic video of the creative process of architect/industrial designer Enrico Marone Cinzano.
Challenge: Creating original, innovative videos for an artist with very strict branding guidelines.
Approach: The artist provided the source material, which was raw footage shot from a static camera. The brief called for a film that was "sexy, edgy, but also honored the design of the artwork." A mirror/kaleidoscope effect was used to make the raw footage edgy and mysterious. The modern cumbia-inspired score helped create a sexy mood, which led up to the unveiling of the finished piece.
Outcome: The film was screened at the artist's solo show at The Pearl Lam Gallery in Hong Kong.
Role: Director/Editor

Crop Swap LA™
Creating neighborhood farms in the middle of residential South Los Angeles.
Challenge: Creating a different image of what agricultural farming in America can/should look like.
Approach: Build educational awareness on food insecurity, food apartheid, and food equality. Build awareness on regenerative agriculture, water recycling, and the need for hyper-local food systems in urban areas. Through workshops, social media, newsletters, panel events, door to door canvassing, the mission of CSLA spread throughout Los Angeles.
Outcome: From a team of 2 volunteers to a paid staff of 30, CSLA grew from 1 neighborhood farm to 4, received millions of dollars of funding, and became a beacon for the community.
Role: Branding, creative, marketing strategy, social media growth, media, press & public relations, merchandising.

"I Am" Music Video
Inspirational music video to build brand awareness for the app AMIGOALS.
Challenge: A huge editing project involving sourcing clearance-free footage that matched the client's branding while simultaneously capturing the mood of the original song.
Approach: Screen hundreds of video clips first for imagery, then for storytelling.
Outcome: The Amigoals app unconventionally built brand awareness by using a music video.
Role: Director/ Editor