When you think of promotional events, normally what comes to mind is super upbeat folks in company t-shirts "pushing" product samples with loud music. The product reps are normally happy and fun, but the events ...uhm...not so much.
McDonald's has worked hard for decades to maintain their image as a fun family restaurant. Fast food isn't "fun," but McDonald's can find some super creative ways to make you think that it is.
Avenida 9 de Julio in Buenos Aires, spans 16 lanes and is the world's widest avenue. It's surrounded by iconic European architecture and definitely gives mega WOW factor.
Instead of just offering a free sample or a coupon, McDonald's teamed with Buenos Aires based CAS to create a sensory event for the pedestrians that they will never forget.